Tuesday October 15, 2024

What people are reading now:

China Welcomes Foreign Food & Beverages Businesses

Author: Exports News
Feb 04, 2022
2 min read
2280
0
2280
0
Feb 04, 2022
2 min read
China Welcomes Foreign Food & Beverages Businesses

According to a recent report, the food & beverage (F&B) industry is one of the most active areas of growth in China. The country has become increasingly attractive for foreign F&B brands in recent years.

Customizing Food Products for Chinese Consumers

Foreign F&B companies are designing and launching products exclusively for Chinese consumers. Most of them feel that the country's huge consumption potential offers an ideal opportunity to scale up their business after the effects of the COVID-19 pandemic subside.

As a result of the pandemic, more and more Chinese consumers are seeking healthier, greener, organic, and more sustainable products. In China, there is now a vast and rising middle class, including a sizable population of millennials who account for 45% of consumption and are more willing to try new cuisines and dishes.

Customers looking at foreign food brands displayed in the dairy section of a supermarket.

Some foreign corporations have also relocated their production lines to China in order to better serve their Chinese customers, which helps strengthen the local planting and farming industries. However, the country's F&B market remains extremely fragmented. This means that foreign enterprises' growth is not always linear. For example, foreign brands showed little progress in reaching smaller cities, owing to fewer middle-class consumers with the resources and taste for such brands to succeed.

With China’s huge population, growing prosperity, and economic development, the country’s huge appeal for foreign F&B brands can only grow. Yet in a diversified and fast-changing market, the challenge for brands with a long-term vision is to provide a compelling mix of quality products, competitive pricing, and a sophisticated image to draw in the modern Chinese consumer.

Learn More with Exports News

Exports News is your go-to place for all the latest import/export information and news. Subscribe to our newsletter today and stay informed!

No Comments

There aren't any comments yet. Be the first to comment!

logo
Export Portal
The number one import and export source
Export Portal
Feedback
Subcribe modal

Stay up to date

Keep up with the latest Import and Export news from all over the globe.

This website uses cookies. By using this website, you consent to our use of these cookies
confirmed-subscription
Your subscription has been confirmed
Thank you!
logo

Browser not supported

We do not support the Internet Explorer browser. For a better experience, please use a different browser.